Disruption and transformation will continue to be the focus of life science leaders in 2019 and beyond.
Pricing pressures in the US and a growing number of markets globally have already set in motion a search for new and innovative payment models, while the rise of ultra-expensive, potentially curative gene and cell therapies has brought to the fore a heated discussion about the sustainability of the industry’s underlying economic and funding model.
With a host of ‘new entrants’ in the shape of big tech and consumer-centric start-ups nibbling at pharma’s heels in the emerging prevention and wellness space, meanwhile, pharma faces competition on an increasing number of fronts. Success in the new data and patient-centric world which is emerging will increasingly depend on forging relationships with patients sustained on trust, and building new business models for the future.
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